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About Us

A Scientific Approach to Marketing

Our mission is to make modern marketing more effective and easier to understand.

New Sky Strategies was founded in 2010 to focus on results-based marketing. We approach every project armed with the psychology behind how people use the internet, and the data that illuminates all the factors that reveal the most potent marketing approach for your organization.

Melanie De Caprio – Founder and CEO

Melanie’s affinity for business and psychology, and background in mathematics, brought her to starting a company in a field where user experience, math, and results-tracking are much needed: marketing.

Melanie’s passion for the areas of marketing that only a small percentage of marketers want to delve into has been instrumental in New Sky’s success. In her free time, you’ll find Melanie at the gym, or hunting down a rare craft beer.

The Team

We curate the best and brightest creatives, writers, developers, branders, and strategists from in and around Chicago and beyond. If you are interested in joining the team or exploring a contract partnership (no solicitations), contact us at

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