Custom Marketing Strategy

Most of our clients come to us for revenue growth. They know they are not getting what they can out of their web presence.

In initial conversations with you, we come to understand your goals, why you are pursuing a change, and your set of assets or inhibitors when it comes to reaching those goals.

We then recommend a marketing strategy to get to your desired outcome. Our recommendations are “scientific”. We use data and math to work backwards from where you want to be, and determine the most potent way to get you there. We account for anticipated return on investment based on your specific situation.

A modern marketing strategy should be organic, and driven by analytics. As the marketing plan is executed, it must be measured in order to understand how well it is working, and to illuminate what adjustments can be made to continually increase results.

Our custom marketing strategies consist of:

  • Research and discovery that is specific to your situation
  • A tactic or set of synergistic tactics
  • A schedule on which to execute those tactics
  • The resources needed to execute your marketing plan
  • What, when, and how your marketing execution will be measured, analyzed, and adjusted accordingly

Fractional CMO

We commonly help our clients in a Fractional CMO (aka Outsourced or part-time CMO) capacity. Our strength as a Fractional CMO is with organizations whose primary or sole source of revenue is their digital presence (or those who aim for this).

Our custom marketing strategies consist of:

  • Research and discovery that is specific to your situation
  • Evaluation of tactics and their forecasted Return on Investment details
  • A detailed plan and schedule on which to execute those tactics
  • The resources needed to execute your marketing plan
  • What, when, and how your marketing execution will be measured, analyzed, and adjusted accordingly

We have created marketing strategies for:

  • Service firms, such as accounting, financial services, and law firms
  • Product (retail and wholesale) and subscription-based eCommerce
  • Manufacturing
  • International organizations
  • Healthcare
  • Franchises
  • Local businesses
  • Engineering
  • Insurance
  • Agriculture and livestock
  • Construction and architecture
  • Security/surveillance
  • Marijuana
  • Fitness
  • Travel and hospitality
  • Business and community organizations
  • Human resources
  • Jewelry and fashion
  • Storage
  • Marketing
  • Food service
  • Start-ups
  • Application inventors
  • Entertainment
  • Education

Content Marketing

Content is at the center of modern marketing strategy. Consumers have little remaining tolerance for advertisements and marketing “pushed” at them. Modern marketing strategy is transitioning toward “experience marketing”. Marketers need to give consumers a reason to engage, and a reason to stay engaged over the long term.

The other reason “content is king” is that Google and other search engines are in the business of giving searchers the best answers to their searches. In order to prove to Google that you are the best answer, you have to show it through the content on your webpage.

When we create a custom marketing strategy, we determine where content will be necessary, what content assets you have, and what advantages or disadvantages you face with creating content in the future. We dive into what it means to experience your brand. This, as well as your industry, target demographic, geography, and more determine which type of content will be most powerful for your results.

Social Media for Inbound Marketing

These days, marketing strategy and social media go hand in hand. However, the goals of social marketing should be different depending on your industry, demographic and geographic target, and your content assets. We will help you measure up Social Media Marketing against other marketing tactics to see if an extensive social effort can be justified by Return on Investment in your case. In some cases social ads offer a great advantage.

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