Client Challenge

The client, a life coach, was ready to launch her startup: a self-help application that helps users reach their personal growth goals. She knew the application would mostly be used via mobile device, and that much of her marketing would be online. She needed a responsive website that would administer her algorithm-based questionnaire, and set customers up with an account that contained their customer information and account preferences, a dashboard and mechanism to track their progress, and a journal. It needed to function with an app for both iOS and Android. She needed help turning her vision into a concrete application, and the brand messaging that would attract the right audience, and explain something somewhat complex in simple enough terms that users would sign up for the trial membership.


Website Design & Development, iOS and Android App Development; Website Copywriting & Brand Messaging



The goal was to create a beautiful, user-friendly responsive site and application that drew users through the message, and the process of filling out the questionnaire to receive their personalized advice, and the physical sign up.


We used a “lean” process in the creation of the application (both in algorithm implementation, and on the actual apps), which allowed us to learn from beta testing, and to stay within the client’s tight budget. The five team members on this project worked with Natalie, the client, from day one to discuss the must-haves, nice-to-haves, could-haves, etc. to determine the best way to build this first version of the platform, and the best way to brand it.


  • We turned the client’s vision into reality, with brand messaging written for her target demographic.
  • We launched the mobile-mobile responsive website, and applications, after beta testing, in the fall of 2015.

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